Aesthetic

Aesthetic is defined as the emotional response felt when encountering a piece of media (primarily art and beauty) through all the sense of the human body.

Background

The term aesthetic began as a philosophical term created by the Greeks which was later coined in the 18th century by German philosopher Alexander Baumgarten, and was meant to be based on the idea of perception.

Aspects of Aesthetic

Color

Color has the ability to affect mood and perception of art, in terms of media and visual media especially, color is meant to signify emotion and simulate different sensations.

Lighting

Light provides strong senses of symbolism, in which light or lack there of can mean a variety things from salvation to damnation. Light can also be used to direct attention to a certain focal point in a medium or to induce feelings like fear and anxiousness.

Editing

Editing speaks on the order and duration of the shots in films or television programming, which can denote tone and cause differing audience reaction to said media depending on said shots.