Mass Media

Communication technology with the capacity to reach large audiences among vast populations.

Background

Extended definition of the term. Who coined the term? Disciplinary history? Significant figures, theorists, etc.?

Uses in other disciplines

Aside from its use in media studies, mass media is also a term used in journalism.

According to the New World Encyclopedia:

"The term "mass media" is mainly used by academics and media professionals. When members of the general public refer to "the media" they are usually referring to the mass media, or to the news media, which is a section of the mass media."

See also

Make connections and links to connected keyterms and articles. Remember to consult the guide for links.

External links

Additional online resources for this keyterm.