Contingencies
Define
The term contingencies means a future event that cannot be foreseen or predicted for certain.
Companies should follow contingency plans to minimize impact on operations.
Assessing a Situation
How to deal with a crisis: Always be monitoring, engage as human beings, focus on essentials, be consistent, open up, acknowledge and empathize.
How NOT to deal with a crisis: Be fake, stay silent, dismiss "internet" chatter, treat as isolated case, ignore critics, or try to cover up.
Steps to handling a crisis
1. Plan 2. Own 3. Monitor 4. Initiate 5. Integrate
References
http://www.dictionary.com/browse/contingencies https://www.slideshare.net/investoralist/social-media-contingency