Contingencies
Define
The term contingencies means a future event that cannot be foreseen or predicted for certain. For example, if something is left up to chance or something accidentally happens.
Companies should follow contingency plans to minimize impact on operations.
Assessing a Situation
How to deal with a crisis: Always be monitoring, engage as human beings, focus on essentials, be consistent, open up, acknowledge and empathize.
How NOT to deal with a crisis: Be fake, stay silent, dismiss "internet" chatter, treat as isolated case, ignore critics, or try to cover up.
Media can be regulated by community guidelines.
Steps to handling a crisis
1. Plan 2. Own 3. Monitor 4. Initiate 5. Integrate
Censored
Nudity, drug use, sexuality, political scandals
Regulated by FCC for example.
References
http://www.dictionary.com/browse/contingencies https://www.slideshare.net/investoralist/social-media-contingency