Multinationationalism
Multinationalism, also known as transnational corporations (TNC), is a corporate presence in multiple countries, allowing for the production and distribution of media products on a global scale[1]. This means that when one nation wants to expand their media to reach another nation they do not recreate the whole media to fit the needs of the foreign nation, rather they modify what they have to adapt to the new country.
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Example of how Disney changed its themes to fit the new Shanghai Disney Resort
Background
The Disney Resort, for example, started off in Anaheim but has now expanded to several other countries.
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- ↑ Ott, Brian L., and Robert L. Mack. Critical Media Studies: An Introduction. Chichester, U.K.: Wiley-Blackwell, 2010. Print.