Multinationationalism: Difference between revisions
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Multinationalism, also known as transnational corporations (TNC), is a corporate presence in multiple countries, allowing for the production and distribution of media products on a global scale<ref>Ott, Brian L., and Robert L. Mack. Critical Media Studies: An Introduction. Chichester, U.K.: Wiley-Blackwell, 2010. Print.</ref>. This means that when one nation wants to expand their media to reach another nation they do not recreate the whole media to fit the needs of the foreign nation, rather they modify what they have to adapt to the new country. | Multinationalism, also known as transnational corporations (TNC), is a corporate presence in multiple countries, allowing for the production and distribution of media products on a global scale<ref>Ott, Brian L., and Robert L. Mack. Critical Media Studies: An Introduction. Chichester, U.K.: Wiley-Blackwell, 2010. Print.</ref>. This means that when one nation wants to expand their media to reach another nation they do not recreate the whole media to fit the needs of the foreign nation, rather they modify what they have to adapt to the new country. | ||
[[File:Shanghai Disney Resort Opening (27803932136).jpg|Shanghai Disney Resort Opening (27803932136)]] | [[File:Shanghai Disney Resort Opening (27803932136).jpg|thumb|Shanghai Disney Resort Opening (27803932136)]] | ||
Example of how Disney changed its themes to fit the new Shanghai Disney Resort | Example of how Disney changed its themes to fit the new Shanghai Disney Resort | ||
Latest revision as of 00:16, 8 February 2017
Multinationalism, also known as transnational corporations (TNC), is a corporate presence in multiple countries, allowing for the production and distribution of media products on a global scale[1]. This means that when one nation wants to expand their media to reach another nation they do not recreate the whole media to fit the needs of the foreign nation, rather they modify what they have to adapt to the new country.
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Example of how Disney changed its themes to fit the new Shanghai Disney Resort
Background
The Disney Resort, for example, started off in Anaheim but has now expanded to several other countries.
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- ↑ Ott, Brian L., and Robert L. Mack. Critical Media Studies: An Introduction. Chichester, U.K.: Wiley-Blackwell, 2010. Print.